good stuff.

I've spoken before about the art of branding. Finding that thing that best represents the client, personalizes their mark, and gets them excited to hand out/show off their business cards and links to their site. After visiting the home office of OX & CO client, Taylor Lindstrom, owner/copywriter of Good Ink, Inc., it was clear that not only did we need to stage a photo shoot there, but that the inspiration for her brand concept was literally written on the wall.

Turns out, Taylor's got this incredibly small, slanted, meticulous handwriting. In fact, on her dining room wall, she has painstakingly scribed verses from The Prophet - by Khalil Gibran. As a writer, she's the real deal. She has no television and books everywhere [many on floating bookshelves, which is just a spooky-cool touch] and she often works barefoot, sipping herbal goodness from pretty tea cups surrounded by cherished photos and sharp objects. She has a penchant for swords and daggers, too.

Wow. A bad-ass, dagger-wielding hot chick? How very Angelina Jolie-- save the whole husband swiping part. Taylor's stand up in that department. So have no fear ladies, your relationships are secure. Taylor's the consummate professional. Unattached, independent, and happy about it. My kinda woman.

She's a sexy, smartie gal, this Taylor Lindstrom. Incredibly talented and personable, doing what she loves and on her terms. Again, just my type. Exactly the sort of client OX & CO seeks. And it was our team's job to make sure that side of her shined through, differentiating her from the competition in order to best showcase her writing style. Which is always clever, often saucy, and nothing short of just really, really good stuff.

Above, Taylor's business card. For her re-brand project, we designed a look and feel that was undeniably Taylor. We couldn't get enough of her! Inspired by everything from the color of her eyes and hair, to her sentimental decorating sensibility, to the very idea of incorporating her actual handwriting... we just went for it. On behalf of my creative team, I do believe we nailed it. We've managed to capture this classic beauty, rolling her right into our best interpretation of Good Ink, Inc. as a corporate brand. The home page for her website is pictured below:

I'd encourage you, when seeking great professional copy, to look no further than Good Ink, Inc. Follow Taylor on Twitter or friend her on Facebook. And yes, though I do pinch hit plenty, copy writing and editing for OX & CO projects, Taylor's my go to gal.

* Photography, Ben Horton. Graphic Design, Devin Brown. Creative Direction, A. L. Neill. Good Ink Inc. Re-brand Project, OX & CO - Copyright 2010.